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The Original Ring Watch Shop Since 1987, NYC.

About Us

A Trusted Brand for Over 25 Years.


Established in New York City, DIGITS achieved worldwide recognition as an inventive leader of costume jewelry design and manufacturing in the 1980s-1990s.


Founded in 1987 as an expansion watch line brought to you by Bonetto, DIGITS became the most prominent ring watchmaker in the world. Featured in major fashion magazines, newspapers, and catalogs, ranging from the New York Times to WWD’s Accessories, DIGITS attained its reputation as a highly acclaimed accessory brand in its industry.


DIGITS continues its leading position in jewelry/watch innovation & production, along with combining its strong commitment to quality while focusing on affordability. The brand has stayed true to its roots by remaining an NYC-based company and under the direction of its legacy's second generation.


Each treasured DIGITS model transcends its physical framework and takes on a personal meaning or sentiment. Whether a gift, an heirloom or worn for a special occasion, a DIGITS timepiece has frequently marked an exceptional & memorable moment in time.






Advertisement Archives Gallery featuring Digits




Click on a cover below on our media shelf to view our featured Digits' ad(s) or article(s) within the publication.


Copyright © 2017 DIGITS® | All prices in USD